Asics have been developing sports shoes for more than 50 years. But the principles haven't changed. Everything undertaken at their R&D centre in Kobe, Japan, is developed on the basis of scientific work with the intensive cooperation of male and female athletes. And with a very clear objective: producing innovative sports shoe solutions and technologies to help athletes achieve their goals. Such as the revolutionary I.G.S.™ sports shoe concept, the outstanding ASICS-GEL technology and practical features like the logostripes.
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